The secondary market is legal and allows other legitimate businesses to sell brand-new luxury watches. This is what is known in the world of watches as the “Secondary Market”.

This additional inventory can then be sold to other dealers. These deals can also include less popular watches. Official retailers make deals with luxury watch brands that ensure they receive stock of the most desirable watches. This allows watch brands to have greater control over their distribution. The first option, and typically the entry point of a luxury watch into the public market, is brand-new luxury watches.īrand-new watches are available from luxury watch brands and their official retailers aka authorised dealer. Take a look below where I will explain the different categories watches can be sold in. Understanding the condition a pre-owned watch might come in is a huge factor when buying a watch. Understanding the Conditions of Pre-Owned Luxury Watches I cover everything you need to know about luxury brand pre-owned watches and whether they are the right option for you. If you are still unsure about what kind of condition you can expect vintage or pre-owned watches to be in, keep reading. A watch newer than that would be considered pre-owned if it was not brand new from a dealer. It might seem pretty obvious what a pre-owned watch is, but, when you hear about pre-owned and vintage watches, you may begin to wonder what the difference is.Ī watch 20 to 25 years old (or older) would typically be considered a vintage watch. Watch collectors have many terms that might seem a bit alien to newcomers.

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